This week marks 57 years of The Guide. From our beginnings as a small advertising flyer, to where we are today, has been a journey. Our continued success is owed to our strong advertiser base and loyal readers that pick up The Guide every Wednesday. There are many elements that contribute to the longevity of a business. One major element for us, especially in our industry, has been the ability to adapt to change. The world is a different place than it was back in 1959. You need look no further than the phone in your pocket for proof. Change is a natural part of life, and how you handle it plays a large role in your success.
Throughout the years, we have stayed on top of the latest changes in our industry. This has involved upgrading our equipment, technology, and workflow to consistently produce a publication that meets the needs of our customers. Our website first went live in 1995, and since then we’ve grown with the digital boom. We began publishing digital editions of our publications to suit the preference of each individual reader. Some prefer to read The Guide online, while others enjoy reading through the pages each week.
While we have made many changes, some things have stayed the same. Every week without fail, our fleet of delivery vans travels across Delmarva to distribute The Guide and The Maryland Guide. If it’s a Wednesday, you can rest easy knowing there’s a new issue of The Guide to be read. We continue to offer a way for locals to stay informed with sales, events, and even the occasional recipe. Our weekly publication has become a tradition in many households, and we aim to keep it that way.
No one knows what the future holds, but we can say with confidence that we will continue to change and adapt in order to meet the needs of our advertisers and readers on Delmarva throughout the years to come.