March Madness isn’t just for the court. Your business can utilize the energy and excitement surrounding March Madness to promote your business and increase revenue.
Get Your Head in the Game.
Anticipate what March Madness enthusiasts crave to feed their love of the game. Find ways to involve your business. Storefronts can set up creative displays to drive foot traffic to their store. Be sure to offer basketball themed products such as food, clothes, and equipment.
Place Your Bets
Contests and giveaways are a fun way to get your customers involved at your place of business. Have a jar where customers can vote for who they think will win and give away a prize. Announce winner on social media to boost your engagement and online presence.
Provide jerseys for your employees that incorporate your business logo and colors. This will make for a great photo op and that spirit of fun will bleed out from your team to your customers. Customers want to associate with businesses whose culture revolves around fun and community, so it’s beneficial to unify your team as much and as often as you can.
Play the Game
Businesses in which customers go for leisure such as restaurants and bars can cash in on the madness by playing the game at their location. You could even schedule a watching party with food and drink specials to drive business.
Root for the Underdog.
March Madness tournaments and the landscape of small business share a lot of the same traits. High stakes games that are only won through hard work, talent, and perseverance. Team up with other local businesses to create a campaign that magnifies your sense of community. The benefit of doing this is doubled exposure for your campaign and more advertising options, in addition to the fact that you are expanding your customer base to a larger audience.
No Harm No Foul
One important thing to note is that the actual phrase “March Madness” is trademarked. However, you can find creative ways to circumvent this with a clever and unique play on words. Check out these examples below:
March Gladness - You’ll be glad you took advantage of these savings!
March Plaidness - All plaid shirts 40% off!
Starch Madness - 50% off your next dry-cleaning
Parched Madness - Game day drink specials